How Do You Promote Your Business? Answer: Promotional Marketing

You know that you need great marketing to get your company and its product and services in front of your target market or ideal customer. Creating an effective promotional marketing program will lead customers right to your door, website, inbox, or phone and entice them to purchase what you have to offer.

What is Promotional Marketing?

Promotional marketing is one aspect of your marketing program and includes the specifics of how you’re going to entice customers to take action. The advantage of a promotion is to create some buzz for your business or enterprise, to get your business to be noticed for standing apart from competition and to get your business noticed by your target market – as many people as possible.

Some businesses take promotional marketing to the next level by using promotional products (also known as advertising specialties, swag, or giveaways). What makes this type of marketing so effective is its ability to influence customer behavior, to encourage action, to create goodwill, and to be remembered long after the promotional event. Promotional marketing, if done well, has a lasting benefit beyond other forms of advertising.

Who Uses Promotional Marketing?

Every business can use promotional marketing. A company offering a bonus, gift, or additional benefits with a customer’s normal purchase is benefitting from using promotional marketing techniques.

How can we get more customers into our store? TV commercials, print ads and direct mail offers are the most common methods to offer the promotion to the target market. Think of the mailer envelopes that arrive at your home, filled with coupons and special deals. A restaurant, for example, may have TV commercials that offer a free drink with a lunch order. Or, cosmetic companies offer a free gift with purchase or a department store advertises a 50% off sale for a select type of item. The promotion calls attention to that extra element or benefit, which companies hope will encourage customers to visit who otherwise wouldn’t.

Other companies utilize a technique known as point-of-sale marketing. This helps increase the sales of products of sales that may be difficult to sell on an individual basis. For example, mobile phone companies may offer peripheral items like chargers and headsets at a reduced price if they purchase a cell phone with that item. (“Buy a phone, get a headset for half price.”) Since the customer is already there and has committed to the larger purchase (the phone), they are more likely to buy the extra item because they are enticed by the savings.

Creating Your Promotional Marketing Program

Step #1 – What is the Plan?

Careful thought and planning is the first step of making the promotion effective. What is the objective? What results are you looking for? Increasing revenues, building brand awareness, or launching a new product are just a few strategic goals of promotional marketing. Your business can also promote from within with team building, employee recognition, or safety awareness programs.

Step #2 – Who is the Target?

Before you begin, you’ll have to identify your target audience. Who is the ideal customer? Who is best suited to buy what you have to offer? What are their needs, and how can your products and/or services meet them? Then generate your sales materials with this target audience in mind. The goal of any promotional marketing program is to make people buy your product or service by creating an appealing proposition that requires timely action. You may want to come up with different messages depending on which communication methods you’re using. Remember that this is a work-in-progress, so don’t be afraid to change your strategies depending on what is working and what isn’t.

Step #3 – How to Make the Promotional Offer?

There are dozens of ways to actually get your message out, including social media, internet marketing, custom web landing pages, promotional products, and direct mail. Remember that your target audience will dictate the method of advertising. For example, if your target market is those over age 65, you may want to rely more heavily on direct mail or a print ad; however, if your market is under age 25, you’re definitely going to want to take advantage of newer technology methods, such as online marketing, social media, and text messaging.

Step #4 – What are the Results?

In order to judge the promotional campaign, it is critical to measure the program. How many did you offer to? How many actually used the offer? How much new sales revenue was generated from the offer? Without measuring the promotion, there is no way to improve and set the bar higher to make the next promotion better. Promotions are a way to test the market. Does your promotion generate more sales with a discount, a free gift, or bonus? Promoting your business helps generate excitement about a current service or launching a new product.

What’s Up With This Hype About Network Marketing Anyway!?

MLM, Split Second Marketing, Affiliate Marketing, Online Marketing, it’s all the same – just Network Marketing. More and more people are becoming interested in Multilevel Marketing “Make Life Meaningful”, MLM in short. Even though Network Marketing has existed since the beginning of time, most people are still unsure of what it actually is and how it works. There have also been many rotten apples that have tainted MLM’s existence with negative outlook and gave Network Marketing a bad name. As people tend to remember negative experiences rather than positive. You may have gone to the same restaurant 100 times, but if the food or service was awful once… what did you do? Probably remembered ‘that’ particular instance over the hundred great times that you’ve been there. With schools all over the world from Harvard to Oxford teaching Multilevel Marketing/Network Marketing; it’s a no brainer that MLM is one of the best ways to build residual income.

Studies by the Direct Selling Association (DSA) indicate that:

  • Direct selling accounts for annual sales of more than $190 billion world-wide.
  • The US contributes nearly $53 billion.
  • 19 million Americans derive independent contractor income from direct selling.
  • One in every 10 households has someone involved in network marketing or direct sales.

What is Multilevel Marketing and how does it work? MLM works because people prefer to use products listed by a friend or an acquaintance. It works because the products offered are good and cost fair value. It works because people feel satisfied with the product and indicate to acquaintances who are satisfied with the product and so forth on a scale of exponential growth.

Anyone can be a network marketer, but usually dedicated individuals and entrepreneurs that know they can make money with alternative income, also known as residual income tend to be involved in MLM. We normally sign up for an MLM company that consists of working to promote the products and the opportunity offered. With the main advantage of being able to start without initial investment that a normal business would accommodate. Taking into an account of high cost needed to start any company.

If I lost everything and had to start again, I would find myself a great network marketing company and get to work!” – Donald Trump

Who should avoid MLM?

Disbelievers in MLM. Anyone thinking about earning money easily without having to work.

What are advantages of MLM?

Possibility of unlimited gains. Without an expensive initial investment. Ability to work on your own time.

What are the disadvantages of MLM?

Moderate level of rejection by those who do not know. Not only by them, but mainly by those who “think they know.” This rejection is created by millions of people who promise unlimited earnings without any work. People who use MLM companies with particular forms of pyramids just to get more people registered without worrying about the quality of products or showing guidance when sponsoring. All this nonsense turns people off from serious chances of success.

Network Marketing

The Evolution of Network Marketing… Marketing in general context, is the junction of Relationship Marketing. It focuses on the quality of customer relations and direct marketing, which happens to be the direct relationship between vendor and customer. Therefore, Network Marketing allows the direct relationship of the distributor (seller) with the client to maintain a quality of relationship between them, since this system only devotes itself to the permanence of a direct relationship in the long run. Network Marketing is a distribution system or a form of marketing that’s moving legitimate goods and services with high market value, from the manufacturer to the consumer through a network of independent contractors. It’s a way to organize and pay for resellers involved in direct sales. It has a compensation plan for direct sales in which resellers can receive earnings with the following common two ways. First, marketers may receive compensation for their personal resale of products and services to consumers. Second, marketers may be paid for their purchases or resales of people recruited and sponsored. Individuals may also be paid from the resale of the group or network that recruited and sponsored them previously. At the end, it is an opportunity for marketers to set up their own business by reselling goods and services and developing and training an organization or a network of resellers they sponsor to do the same. A multilevel distribution company means any person, firm, corporation, or other business entity that sells or distributes goods or services through independent marketers, reps, agents, contractors, distributors, and varied participants may recruit other participants. Commissions, bonuses, refunds, discounts, dividends, and other considerations of the program are or should be paid as a result of the sale of a service, product, recruitment, performance shares, or additional participants.

I would rather earn 1% of 100 people’s efforts than 100% of my own efforts” – John Paul Getty (American Billionaire)

How can you succeed?

Short answer:

Work diligently, work consistently, and don’t give up.

Long answer:

All companies are different, and what works in one company might not work in another. You should learn from your upline – ask them what works and what you should do to succeed. Draw on them for help. They’ve found out from experience what works and what doesn’t and they’re interested in your success. The fundamental ideas, though, are the same in any company. Do what a distributor/associate/whatever is supposed to do in your company – retail products, sell services, consume products, whatever… and find others to do the same. Teach them to do what you do. *Duplication* is the key to success. Wherever there is a McDonalds – there is a Burger King. You’re not supposed to go out and enroll the world, or sell something to everybody on the planet. You’re supposed to find a few people who want to build a business, and help them do it. More importantly, teach them to do what a distributor does and go out and find a few people to work with and teach those new people. Until you have “taught your people to teach their people to teach,” you have not really duplicated yourself. Keep plugging away. Unless you’re incredibly good at this, it will take time to build a group. It takes time to find good people and teach them what they need to know. Sometimes your best people will give up and drop out. Sometimes it can be very discouraging. Sometimes you may be tempted to give up. If your company isn’t working very well, maybe you should. But if the company’s working well, and others are succeeding, you need to take a look at what you’re doing that isn’t working. It may be that you wouldn’t do any better in another company, even if the grass looks greener, because you’re doing the wrong things.

It is a sad fact that a very small percentage of people who enroll in any particular MLM will succeed big. This is not, however, a fatal flaw of MLM; it’s a reflection of real life. 90%+ of small businesses fail within 1-5 years… and the owners lose a whole lot more than the few hundred dollars an MLM person typically invests. 98%+ of corporate employees will never achieve executive levels. 95% of 65-year-old retirees in the US (according to Insurance & Social Security statistics) are dead or broke.

The sad fact is, very few people succeed big in any endeavor. Most people simply will not do what it takes to succeed. MLM is no different in this regard. However, many people get into an MLM with the idea that it’s some kind of “easy road to riches”. It’s not. It takes work. It takes time and dedication. But most people don’t see that, either because their sponsor misled them with rosy predictions of instant wealth, or because they chose to hear the easy story. People like this enroll and don’t do anything, or give it a try but give up after a few months. This is where the vast majority of “MLM failures” comes from.

The biggest problem with MLM is that it’s “too easy” to get into (usually no more than a few hundred dollars), so it’s “too easy” to get out. With only a few hundred bucks committed, it’s easy for someone to say “Ah, heck, I talked to 5 people and none of them were interested. This doesn’t work! Guess I wasted $200.” You should approach your business as if it was a “real” business, one that you had invested your life savings into. If you had sunk $200,000 into your MLM business, would you let 5 “no”s stop you? Hell no!! You’d get back out there and keep working until you made it work, because you had too damn much money in it to give up! Well, guess what? That’s what makes MLM work too – that dedication to keep working until you make it work. If you work consistently, and effectively and build your group faster than the faint-hearted people drop out, your group will slowly but steadily build. And if you’ve taught your people the correct ideas of “work consistently, work effectively, and teach your people how to duplicate your efforts”, you should see a consistent rate of growth. It will probably take longer than you’d like (hey, that’s the way life works), but as long as you keep working at it, your income will eventually build to the level you want.

The problem is, most people don’t do this. Most people who get into MLM give it a half-hearted try, then give up the first time they get a “no” and complain that “It doesn’t work.” Only the people who determine to put in the effort, and actually DO what it takes to succeed, will stick it out and end up on top.

Some questions to ask yourself before entering MLM/Network Marketing Opportunity

Is there a legitimate product involved?

What do you get in return for your start up investment, other than the potential to earn good money? If you’re not getting a product or service or if the training tools appear to be overpriced you could have discovered a scam.

Do you get commissions based on product distribution or on recruitment? If they are paying commissions based purely on recruitment, walk away now.

Consider the following factors that might influence long term success. Does the company have a proven track record?

If the company has been around for a few years then there is a fair chance that governing bodies that police pyramid schemes have already pulled the business model apart and given them the OK.

Is this a get rich quick scheme?

Although there is a lot of potential to earn very good money in network marketing very few have made it quick, most make their millions through consistent effort.

Shop around

If you are looking into the industry for the first time don’t be scared to look at other business models and products, particularly if you don’t know which company to join.

What training do they provide?

A good company has a solid training system.

Say hello to MLM and Network Marketing

Thoughts become things. With self development, business, and entrepreneurial mindset and dedication we must teach people to do their due diligence while progressively enhancing their outlook on Multilevel Marketing and Network Marketing because it is a proven system that has created wealth around the world for people like you and me. Anyone can be a network marketer, but usually committed people that know they can make money with alternative income, also known as residual income tend to be involved in MLM.

Know How Internet Marketing Will Benefit You in Your Travel Business

Tourism is one of the leading and best ever mounting commercial ventures with travel being one of its prime and most crucial sectors. Basically, without the quick development of the travel business, tourism would not have turned into the world’s most dynamic industry. Likewise, innovation, particularly online marketing is the way to high achievement.

In the event that you are hoping to fire up a travel organization, it is critical that you are fruitful with your marking and advertising online and by word of mouth. Since the travel industry is bloodthirsty, it is essential to have an appealing logo and something critical. Actually, the travel business is one of the earliest that went on the web.

The nature of the business was in an ideal world reasonable to go on the web. Since travel has a couple of topographical limits, the handiness of e-tickets, checking-in on the web, the capacity to book inns on the web, contact traveler associations on the web, and so forth have been conceivable because of the continuous development of online marketing.

The other super benefits of online marketing are presented below:

Long Term Marketing

The outcome of online marketing is long lasting and enduring when contrasted with other marketing programs. On the off chance that a business utilizes SEO services utilizing proper keywords then it will be in top page in web crawlers for a while or more. Online can turn into a web sensation through an article, email, video, sound, and so forth advertising effort on the web, permitting individuals to peruse or discover the information from videos, articles for a drawn out stretch of time. A few cases of marketing videos that have gone viral include that for IKEA.

Wider Audience

Online marketing offers almost prompt access to potential customers by spreading the word about a product, service, or a new company. It offers the advertiser or entrepreneurs to attain an expansive number of targeted customers, or individuals, all in all, covering bulky geographical regions, or the world. Online marketing is financially savvy in light of the fact that there are no logistics costs, rents for office spaces, pay rates and/or commissions for deals groups, and so on involved in it. Internet marketing can drive a great deal of traffic to travel sites, change over clients in a flash.

Upgrade Your Business Online

Online marketing is swapping or contending with traditional business marketing these days in all business areas. Still in this era of high-tech, numerous entrepreneurs or organizations do their business by direct marketing, professional listings, business directory, radio commercials, and so forth. Satellite-based multi-stations TV is an extremely well known and one of the best media for business advancement. However, nowadays online marketing has ended up a standout amongst the most imperative apparatuses for business advancements, particularly in the hotel business, travel industry, the Insurance business, and so on.

Target Your Audience

Picking the privilege keywords can be precarious when running internet marketing to get sought results from web search tools. Vacationer administrators, hotels, travel organizations, airlines, and so forth organizations or companies need to post engaging content that will keep their guest perusing and turn over them into deals. On the off chance that you are focusing on imminent clients from everywhere throughout the globe, then ensure you set up advertisements focusing on the dialect of your targeted individuals. For instance, you can pick the dialect of advertisements or even your content to be translated into the one that they talk.

Connect With the Global Audience

Web advertising has several paybacks over traditional business marketing. In Internet marketing, you can target your customer from the local area to everywhere throughout the world. You can reach the million of the customer through internet marketing. In internet marketing all over the globe is your commercial center. So more will be market coverage and more will be odds of getting the new customer for your business.

Cost Effective

Internet marketing is financially effective in comparison to other existing marketing campaigns. Indeed, even you can utilize Internet marketing for your business without spending any cash by creating the articles about your business, online networking advertising, and so on. In view of this, it is viewed as the least expensive medium for business advancement. One of the profits of the web marketing is client following. You can track the client effectively, you can think about their purchasing practices and different details on your site.

Relevant Information

The pace of technology is changing so quick that individuals are likewise turning out to be more tech savvy. More and more people are swinging to the Internet searching for information, products, and services consistently. Information is a vast service people are continuously searching for to empower them to take a choice on voyaging, travel plans, and other related information. At the point when a business goes online, it can achieve market sections on a worldwide scale. Accordingly, internet advertising helps you in extending your business around the world.

You may have your own opinion about the benefits that your travel industry or any of you individuals view in your daily life. Be cool to share with me. Hope to hear from you.